Translating data to actionable insights
The Problem
In the world of journalists, data and analytics often take a back seat to creativity
How is my content performing?
What made this video successful?
What are the key trends today?
The Solution
Carl for Media
no tables
Goal optimization
Optimize for what matters
Page views
Time on site
Subscriptions
Features
Practical daily assistance for the newsroom
This day in history
Topics that trend on a given day
Seamless integration
No additional tools or apps needed
How it works?
From company goal to individual insight
Goal selection
Media publisher sets the goal they want to optimize for.
Implementation
Carl data model is securely implemented on publisher’s website.
Data processing
Carl model evaluates article or video performance 1 hour and 24 hours after publication.
Notifications
Personalized notifications with recommendations are delivered to inbox or to messaging app.
Case study
Czech newsroom has reached +41% performance improvement
Czech magazine E15 improved article performance and revenue by sending personalized email tips to authors on their work’s performance within 1, 24, & 72 hours. These recommendations to significant metric increases within a month.
Original performance of the tested group compared to the newsroom average
After the first month of use Carl for Media
Partnerships
Our partners
Contact us
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