Carl for Media

Virtual data assistant for

Translating data to actionable insights

Notification showing a summary that the article is experiencing high readership primarily from Google Discovery traffic
Notification showing a recommendation to optimize the video by adjusting the thumbnail or relocating it to a point in the text where the content remains relevant to the reader
Smartphone screen showing an email to a journalist named Pavel, indicating his article 'Top Secrets You Need to Know About Bitcoin' received a rating, with an image of cryptocurrency coins and colorful logos below

The Problem

Journalists don’t regularly follow data and analytics

Illustration of a journalist

How well is my content performing?

Illustration of a journalist

Why was the video so successful?

Illustration of a journalist

What trends are relevant for me?

The Solution

We help answer journalists’ questions

Virtual data assistant

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No charts, no tables

Into your inbox or chat

Notification showing an increase in new subscriptions
Notification showing a decrease in page views
Email notification from Carl for Media showing a summary and recommendation for an article. The summary states that although the article has an above-average number of readers, many have not finished it. The recommendation suggests embedding a relevant infographic in the article.
Email notification from Carl for Media showing a summary and recommendation for an article. The summary states that although the article has an above-average number of readers, many have not finished it. The recommendation suggests embedding a relevant infographic in the article.

Features

Practical daily help for the newsroom

Chips with trending topic including Elon Musk, Bitcoin, and NVIDIA

Trending now

Filtered by relevance to author and article

Events of the day

Topics that trend on a given day

Notification showing the 2017 Bitcoin price breaking $5,000 for the first time

Personalised alerts

For editors and journalists

Illustration of a journalist with three unread emails
Icons of Gmail, Google Chat, Slack, and Microsoft Teams

Seamless integration

No additional tools or apps needed

Goal optimization

Optimize for what matters

Page views

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Time on site

Subscriptions

How it works?

From company goal to individual insight

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Goal selection

Media publisher sets the goal they want to optimize for.

Implementation

Carl data model is securely implemented on publisher’s website.

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Data processing

Carl model evaluates article or video performance 1 hour and 24 hours after publication.

Notifications

Personalized notifications with recommendations are delivered to inbox or to messaging app.

Case study

Czech newsroom has reached +41% performance improvement

Czech magazine E15 improved article performance and revenue by sending personalized email tips to authors on their work’s performance within 1, 24, & 72 hours. These recommendations to significant metric increases within a month.

+41%
Time on article
+62%
Article views
+14%
Published articles
-27%

Original performance of the tested group compared to the newsroom average

Illustration of a laptop displaying a news website next to a printed magazine layout
+14%

After the first month of use Carl for Media

Contact Us

Are you interested?

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